Wednesday, June 25, 2008

Soyjoy ads



Soyjoy press/bus stop ads. Soy and fruit makes out to create the bar. Client: Ogilvy and Mather Singapore. Creative team: Maurice and Renee Wee. Illustrations: me. Pencil on paper and photoshop.

15 comments:

kuanth said...

i saw the tvc, very funny! good job!

drewscape said...

Haha. The creative team is good. I did the character design for the TVC but an overseas animation company drew and animated it.

moodytwoshoes said...

Nice work! I thought the tvc funny! I like concepts for the print/bustop ads - an unusual take for a snack bar!

sei-ji rakugaki said...

the tvc was cool, although i would much prefer the nurse to be another kinda fruit as well.. than a humanoid. Kinda dilute the feel when it cuts to the nurse and it is a normal female.I am sure the creative team probably debates on it as well

sokkuan said...

very cute! nice mood & lighting control! ('u')

adeline said...

i love it, thought it was a japanese who drew them. really really good one, grand chewer. one of my favourite ads :-)

Don Low said...

Awesomeness!!

fadedcrimson said...

So cute! And grin-inducing. Nice mix of colors too.

ken lee said...

super cool tvc!! thought it was from japan too! the character so cute!
two thumbs up!

mindflyer 小飞人 said...

Very nice!! :D Congrats!

I love the server room!!

Somehow the toilet rolls in the closet just tickles me! SImple as it is.

Remember to charge more next time!!
I have always told you "You are worth it!!"

AG said...

*bows down and kowtow*

i not worthy to be disciple!

drewscape said...

thanks everyone! I'm glad it turned out well.

Amanda said...

i like it! very nice and bit naughty :)

dominique said...

nice!.. the server room one's great!

Sonnybunni said...

saw this on a bus stop ad, very cool! :)