Thursday, July 09, 2009



The latest visuals for the present IDA campaign. And the initial pencils. The final 3-D rendered posters around town look pretty close. This was done in greyscale first. Then overlayed with colours.

6 comments:

JoshLab said...

Very nice concept. I like the details, especially the top area. The 3Ds and colors looked great and fits very well with your illusrations. Is it still on the road?

Josh.

mindflyer 小飞人 said...

Cool hardware!! Nice!

Not crazy about the shapes of curvy typo below though. It looks too "iffy". I thot the type on the earlier piece looks more chio!

drewscape said...

yeah it was just launched. concept was done by Maurice from Ogilvy. I just did the look and colours. The curvy type was supposed to represent bulb-like balloons. yeah the type perhaps could be better.

sei-ji rakugaki said...

nice colors! the flying cars idea is great! ha, ha

Torei said...

Wow. Really cool sia.

sokkuan said...

ya i saw this at MRT platform i and knew it was you. i like it! (' u ')